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USHAS Liquid Lipstick Review: The Good, The Bad & The Lasting Gloss

Listen, I Was Skeptical

Honestly, the algorithm kept shoving this USHAS lipstick in my face. Non-sticky? Non-fading? Waterproof? I’ve heard that song before. Usually, it ends with my lips feeling like the Sahara and the color migrating to my chin by lunch. But after my third iced coffee disaster with my usual lipstick, I caved. I figured, for twenty-something bucks, what’s the worst that could happen?

USHAS Liquid Lipstick tube held in hand, showing the glossy finish

The First Swipe Was… Weirdly Good?

Okay, I gotta say, the application is smooth. Like, really smooth. It’s this hybrid gloss-lipstick thing that doesn’t feel heavy. The non-sticky claim? It’s mostly true. You get a shine, but it doesn’t feel like your lips are glued together. It’s more of a comfortable, juicy look. I was binge-watching Bridgerton when I first put it on, and I kept forgetting I was wearing anything, which is a big deal for me.

Let’s Talk About The “Lasting” Part

Here’s the thing. It’s not completely kiss-proof or burger-proof. If you eat something greasy, it’s gonna come off in the middle. But the stain? That stays. The glossy top layer fades gracefully, leaving behind a really pretty, even wash of color. I wore it through three meetings and a frantic grocery run, and I never had that dreaded ring-around-the-lips situation. It just sort of… softly disappears. For a gloss, that’s pretty impressive.

My Quick & Dirty Comparison

I made a quick chart because I was curious how it stacked up against my usuals. For you lazy folks (no judgment, I am you):

Feature My Old Drugstore Gloss USHAS Liquid Lipstick
Sticky Feel Yes, hair magnet Minimal, very comfortable
Fading Patchy, needs constant reapply Fades evenly, leaves a stain
Price Point ~$8 ~$27

The One Thing That Bugs Me

Can you believe this? It’s the shade name. Or lack thereof. It’s just a product code: LG2467B. What is that? Is it Berry Bliss? Mauve Magic? I have no idea. I got a nice pinky-nude, but ordering online feels like a tiny gamble. They really need to work on that.

Close-up of USHAS Liquid Lipstick on lips, showing color and shine

So, Is It Worth It?

If you hate sticky glosses but still want that shine and some decent staying power, then yeah, I think so. It’s not a magic, lasts-16-hours product, but it’s a really solid, comfortable everyday option. It’s become my go-to for “I want to look put-together but also be able to drink my body weight in coffee” days. The price is higher than drugstore, but you’re paying for that non-sticky, fade-gracefully formula. Honestly, I’m into it.

Just maybe cross your fingers for a nice color when you order. LG2467B and I are friends now, but it’s a weird way to start a relationship.

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